01
01 — Marketing Strategy
Turning business goals and challenges into clear, actionable marketing strategies.
Getting Attention,But Not EnoughSales?
Solve your marketing problems with better content, smarter Meta advertising and effective digital marketing.
3+ years of experience25+ businesses supportedSLIM qualified
The thinking behind the work
About Me
Hi, I’m Ruchiranga Wijerathne.
I’m a Strategic Marketer and Social Media Strategist with a Postgraduate Diploma in Marketing Management from the Sri Lanka Institute of Marketing (SLIM).
With 3+ years of hands-on experience in Facebook & Instagram advertising, I’ve helped 25+ businesses improve their marketing, generate leads, and connect with the right customers — including cricket academies, sports businesses, hospitality, e-commerce, and other growing businesses.
I believe marketing is more than creating content or running ads. It starts with understanding the problem, finding the right strategy, and turning that strategy into measurable business results.
Strategy. Research. Execution. Results.
Focused expertise
4 Core Services
A practical, connected approach built around your commercial goals—not disconnected tactics.
02
02 — Market Research
Understanding customers, competitors and the market to identify opportunities for growth.
03
03 — Meta Ads Management
Planning, creating, testing and optimizing Facebook & Instagram campaigns focused on business outcomes.
04
04 — Content & Social Media Strategy
Building content and social media strategies that attract the right audience and move them toward becoming customers.
Selected work
Explore Our Success Stories
Focused solutions across e-commerce, hospitality, and digital communities.
E-Commerce & Funnels
Algo.lk Baby Store
Algo.lk needed a structured approach to turn online interest into real sales. Over a 10-month campaign, we built a complete Meta advertising sales funnel to connect trusted baby products with happy parents.
4.28M+
Page Views
3,900+
Customer Enquiries
3M+
Revenue
Hospitality & Local SEO
Rajawewa Resort
Struggling with online visibility, this Ampara hotel wasn't ranking in local searches. By combining Google Business optimization with targeted Facebook lead generation, we completely transformed their booking pipeline.
#1 Rank
On Google in 60 Days
180+
Messaging Enquiries
Community Building
Cricins Digital Platform
Created from scratch to support tomorrow's cricket talent, Cricins was built to give school and club players a dedicated digital space. Through consistent strategy, it has become a thriving sports network.
40K+
Group Members
15K+
Facebook Followers
Automotive & Lead Gen
Sunwel General Trading
Focused on increasing brand awareness and generating qualified customer enquiries for genuine Japanese vehicle spare parts through highly targeted Meta advertising.
2,000+
Leads Generated
3 Months
Project Duration
Niche Expertise: The Cricket Ecosystem
Trusted by over 10+ cricket academies, teams, and indoor facilities for digital growth, admission campaigns, and tournament marketing.
Ceylon Cricket SchoolWisden Cricket AcademyElite Cricket AcademyBMS Cricket AcademyPower World MalabeBrightway Cricket SchoolKTC Cricket Academy
"Working with Ruchiranga has been a game-changer. He has an exceptional talent for capturing energy and passion, but what truly sets him apart is the deep marketing strategy behind his work."
Brightway Cricket School
Verified Client Success
Marketing Insights
Thoughts, strategies, and observations on building brands that actually grow.
Strategy4 min read
The Most Underrated Marketing Strategy: Educating Your Audience
Most businesses create content to sell. Very few create content to teach. And I think that is one of the biggest missed opportunities in marketing today. If every piece of content is asking the audience to buy something, eventually they start asking: "Why should I listen to you?" Attention is temporary, but authority takes time. Discover how shifting your focus from selling to educating can transform your brand.
Start a conversation
Let's do something great together.
Tell me where you are, where you want to go, and what is getting in the way.